27A- Reading Reflection No.3

1) What was the general theme or argument of the book?

I picked the book 'The Art of Social Media: Power Tips for Power Users' because the title was very intriguing. I am not a huge influence on social media but I know the impact it can have when it comes to marketing or stating your platform for business. The general theme of this book is guiding you with tips and advice to maximize your business from social media and how you maximize your followers. The book really digs deep into understanding your consumer and the feed that they would want to see on their mobile devices. I learned a lot reading this and enjoyed hearing a new perspective about social media.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

Social media is only going to keep growing with our generation. I think it is essential to keep up to date with what your consumers are interested in and how you can keep up with their wants and needs. As an entrepreneur, you need to be able to attract your consumers and understand their daily lives and what makes them happy. In order to be successful, you need a good social media presence that allows you to keep in touch with people who could possibly be customers.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would choose an exercise where students choose a social media platform that they think would work best for their company. They would create an ad from whatever platform they choose to convey to their viewers why they should choose their business. I think this would be a very creative and fun assignment that will have students thinking outside of the box. I also think this assignment should include a reflection of why they chose that platform and the impact it could have on their company.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

The most surprising thing to me from reading this book is how observant and creative you need to be to have a powerful standing in social media. It takes a lot of analysis and psychology to really start understanding your market and how you can advertise it to the world. Social media has a huge advantage when it comes to marketing your business and I think every company should use this to their advantage. It is important to be interactive with your customers and to show them that you truly do care.