15A- Figuring Out Buyer Behavior No.2

I decided to interview three people who live in my neighborhood and our zoned for my former high school. They happened to all be graduates or planning on attending there next year. I ended up interviewing them all individually and found out some good information that will help further my opportunity on integrating trade and skill classes back in high schools. 

I asked each of them their thoughts on having these classes implemented into our High School and they all for the most part thought it was a great idea. A recent graduate from there is attending a trade school locally this summer and she wishes that she had this exposure prior to graduating. Prior to this summer she would save up and spend her own money on tools that she could practice with and use. She has learned from herself that she prefers quality products over the price of products. Especially when it comes to skills and trades you need to have the right quality tools to do a quality job. The other girl I interviewed will be starting at Winter Park High School next Fall and she stated how she has never been exposed to these types of classes but would enjoy that opportunity while she is in school. She emphasized how she would never personally spend money on these services or products but believes that it would be useful and effective to have them at our High School. The last person I interviewed was a rising Senior who is in the running to be Valedictorian of his graduating class. He said that there are many segments that he looks for when buying a product. He also believes, like the first girl I interviewed, that he prefers to pay a higher price if it means better quality.

My main target segment is our generation and the ones younger than us which are very in tune with the technology movement of our decade. They all agreed that they shop online more than they do in person and prefer this method because it is quicker and more efficient. Although, the service I am offering would have to be in person which they also agreed if it was provided for them in the classroom they would take advantage of it. They also prefer using cash at hand rather than financing since they are so young and have a limited income. They agreed that they prefer buying products online but enjoy services in person better because it provides better quality and they feel they learn more by engaging physically.

What helps customers be confident with their decision of a purchase has to deal with the outcome they get when they use it. The people I interviewed agreed that they would feel bad about a purchase if it didn't live up to their expectations or was a worse quality than expected. They also agreed that having these skills and trade classes in school would help students get real life experience handling tools and enhance their perspective and knowledge of these opportunities. 

The people I interviewed all had similar views of preferring a high quality product over a cheaper version. Based on these interviews I would say that my opportunity still exist and that there is a need for these classes to be taught in High School for students to get the best quality service. I also learned from this segment that technology is a main aspect of a buyer's decision and that buying online is just going to become even more popular than before. This being said, I believe there is even more of a need for these classes to be in person because I don't believe you can learn these skills and trades as effectively if taught online. Also, most aspects of a business are moving online which will widen the gap even more of the need for trade workers in the economy. I think the best way for my customer's needs to be met is to have classes with skilled teachers who provide hands on teaching for students in school.